Campaign URL Builder

Build a tagged campaign URL without hand-writing parameters. Fill in your destination URL and campaign details below, then copy the finished link to use in your ads, emails, and posts.

How to Use It

1. Website URL — paste the exact page you want visitors to land on, including https://
2. Campaign Name — the one required tag; without it the visit won’t register as a campaign
3. Fill in Source, Medium, and any other fields that apply
4. Click Copy and use the generated link everywhere you share that campaign

The builder appends standard UTM parameters (utm_campaign, utm_source, utm_medium, utm_term, utm_content, utm_id) and preserves any query string or #fragment already in your URL.

Tips for Clean Data

• Keep names lowercase and consistent — campaign values are stored lowercase, and consistent naming keeps your reports readable (google everywhere, not sometimes adwords)
• Use underscores instead of spaces — spring_promo_2026, not spring promo 2026
• Only tag external links — never add campaign parameters to links between pages of your own site; it overwrites the visitor’s real source and splits their visit
• Reuse the same campaign name across every channel in a push so the campaign totals add up

See Campaign Tracking for the full reference on parameters, attribution, and where campaign data appears in your reports.

Next Steps

• Campaign Tracking — Parameters, attribution, and reporting
• Acquisition Reports — See your campaigns’ performance
• Goals — Measure what campaigns convert